Before starting this marketing internship, I did not have any specific expectation, because I did not have much experience in the marketing and advertising industry. I came in the first day with an open mind and eagerness to learn as much as possible. Looking back, I am now surprised by how much I have grown, not only intellectually, but also personally after the internship.
In terms of knowledge and skills, I have been acquainted with many technical terms in the industry, especially in media buying such as avails, need rates, GRP, CPM, etc. I handled tasks that were essentially important to the company such as generating proposals, checking media buy affidavits, proposing social media copy, etc. Therefore, I feel that I am a part of the team and I have something significant to contribute to the company’s development. During the internship, I worked almost everyday with Media Link Software® (MLS), Media Link’s proprietary media buying software, and I really enjoyed it. MLS made things so much easier, because everything was put in one place. I could import avails, vendor information, generate proposals and check affidavits on one platform instead of using tons of spreadsheets.
In addition to gaining significant skills and knowledge of the marketing industry, I have also achieved personal growth after the internship. By having hands-on experiences, I get to know what I enjoy doing and what I do not like. In other words, I am more aware of myself and my passion, thus it will help me make better choices for my future career. I am also more confident in myself, not only because I’ve gained new skills, but also because I have been encouraged to ask questions, to raise my opinions about given tasks, and to recommend changes for improvement.
Everyone was so helpful and tried their best to accommodate my wish for learning new things. I know I will miss my supervisors and my colleagues who have helped me to become who I am today. I am genuinely grateful for the opportunity to have had this internship experience.