The times of "being in it for the money" are over. People are now looking for more than high salaries - people are looking for meaning in what they do. The term describing this movement is corporate social responsibility, often referred to as CSR. Many large...
With globalization, companies need to adjust their marketing strategies as new challenges emerge. One major challenge is adapting to local cultures. This is of special importance when firms operate in countries culturally distant from their home country. This post...
Marketing defines who you are and how you present yourself to potential customers. One of the most important elements of a successful marketing strategy is branding. Branding is the long-term process of creating an experience tied to your company and consumption of...
Picture this: John has just landed his first introductory meeting with a potential client he has been prospecting for nearly six months now. This client could potentially tip the revenue scales to a significant level, as well as bring to the table a generous amount of...
We all want to make our mark in business, and to make sure our business gets noticed. But what makes a successful message, and what is really "too much"? One very notable publication addresses these issues; and here is our highlight of that article. INC. Magazine...
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