An organization's brand architecture matters. It organizes the relationship between main and sub-brands and determines the perception and reputation of each product and service provided. Let's take Audi, Bugatti, Porsche and Lamborghini. There is no doubt these brands...
Networking The internet made it possible to establish a rich net of connections all across the globe. According to the six degrees of separation, we only need a couple of people who know someone who know someone to be linked to any person on this globe. Being linked...
I know it feels like the general election is just around the corner, but did you know the Political Window in our area doesn’t officially start until September? With all of these political and issue orientated ads already hitting the airwaves, businesses in our area...
The times of "being in it for the money" are over. People are now looking for more than high salaries - people are looking for meaning in what they do. The term describing this movement is corporate social responsibility, often referred to as CSR. Many large...
We touched on customer service in one of our blogs a while back, and we would like to use this opportunity to share a new emerging form of customer service with you. The number of social media users is continuously increasing and at the same rate, their behavior is...
With globalization, companies need to adjust their marketing strategies as new challenges emerge. One major challenge is adapting to local cultures. This is of special importance when firms operate in countries culturally distant from their home country. This post...
Marketing agencies are frequently confronted with questions regarding the rate of return (ROI) of our service. People are used to investing a set amount of funds on the stock market and receiving a clear cut ROI statement at the end of a specified period. There is...
Effective and efficient marketing and advertising is impossible without having detailed information about your target demographic. There are a number of ways to gain insight about people's attitudes and preferences: two of the most common approaches are surveys (a...
As a (soon to be) college graduate, interning at an advertising agency has been an enlightening experience. One of the bigger takeaways I've had is the different vernacular used by media buyers and those selling media. The two that really stood out to me were...
According to Copy Blogger, approximately 50% of consumers do not know what native advertising is although 41% of brands are already using it. It's about time to shed light on this topic. Native advertising is sponsored or branded content embedded into print or online...
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